A blurb on new cars
Hmmm… Think about this for yourself.
Given that all the US car companies are rushing out vehicles with astounding MPG and new shapes, platforms etcetera, begs the question as to if we be concerned for quality of design and engineering?
Consider only months ago they were complaining that building fuel efficient cars, in their large car size range, would be something that could push them over the edge of profitability. Yet now in record time they seem to be releasing new cars almost on a weekly basis. How can an industry which for years which told us that a platform takes 4 years to develop and test and hundreds of millions of dollars all of a sudden pop them out in record time. Even recently 18 months was the bare minimum to bring a new model on an existing platform to market.
Something is rotten in the State of United.
Category: Designs, Product Design, Strategy, Thinkings